Survey: iPhone is for fun and games

21 Mar.

Though just six months old, the Apple iPhone is emerging as a major driver of mobile Web consumption, while traditional smartphone users remain focused primarily on e-mail and messaging.

According to the M:Metrics January Benchmark Survey released this week, 85 percent of iPhone users accessed online information that month, compared with 58.2 percent of the wider smartphone market.

Additionally, nearly 60 percent of iPhone users conducted online searches, with just 37 percent of smartphone users accessing Web search.

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While demographics of the two user groups are very similar, it’s clear that iPhone owners want online entertainment and social engagement while users of the BlackBerry and other smartphones don’t share the same interests.