Pocket Media Player Aims to Leave Cash in Your Pocket

20 Mar.

20player.600 Pocket Media Player Aims to Leave Cash in Your Pocket
It’s not easy being No. 2 when No. 1 is Apple’s line of iPod music and video players. SanDisk, which holds that slot, is aiming its new Sansa Fuze player squarely at the iPod Nano. The Fuze is competing mainly on price.

Like the Nano, the Fuze’s batteries are not replaceable, and the Fuze comes in five colors, compared with Nano’s six, though the Fuze has a deep blue choice that iPod lacks.

The 4-gigabyte Fuze at $100 is $50 less than the Nano of the same capacity. The 8-gigabyte Fuze sells for $130, compared with $200 for the comparable Nano. (A 2-gigabyte Fuze is $80.)