Survey: iPhone is for fun and games
Though just six months old, the Apple iPhone is emerging as a major driver of mobile Web consumption, while traditional smartphone users remain focused primarily on e-mail and messaging.
According to the M:Metrics January Benchmark Survey released this week, 85 percent of iPhone users accessed online information that month, compared with 58.2 percent of the wider smartphone market.
Additionally, nearly 60 percent of iPhone users conducted online searches, with just 37 percent of smartphone users accessing Web search.
More
While demographics of the two user groups are very similar, it’s clear that iPhone owners want online entertainment and social engagement while users of the BlackBerry and other smartphones don’t share the same interests.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Loading ...
[…] (via iPhone Yabber : iPhone Blog, Downloads, Tuts + More!) […]
[…] iPhone Yabber : iPhone Blog, Downloads, Tuts + More! wrote an interesting post today onHere’s a quick excerpt Though just six months old, the Apple iPhone is emerging as a major driver of mobile Web consumption, while traditional smartphone users remain focused primarily on e-mail and messaging. According to the M:Metrics January Benchmark Survey released this week, 85 percent of iPhone users accessed online information that month, compared with 58.2 percent of the wider smartphone market. Additionally, nearly 60 percent of iPhone users conducted online searches, with just 37 percent of smartphone us […]
[…] deBlor just wrote an article aboutHere’s a preview of it: […]